I have a love all things business, marketing and management. I can paint in both broad and fine strokes. I'm skilled at identifying emergent strategies and creating growth plans based on current trends.
My defining moments are times of creation, I relish in watching plans come together. I'm a long range planner with an equal appreciation for the importance of the moment.
Event Sales, owner
1998 - present
Created, branded, marketed and distributed over 20 unique products. Traveled and marketed products at the nation's largest public venues, fairs, festivals and home shows. Commanded a team of sometimes 30+ sales agents and office staff. Traveled overseas to visit factories and negotiate trade agreements. Navigated sticky importation guidelines, and legal compliance issues.
Grew a $2000 investment to a multimillion dollar marketing company.
Show Manager, Townsquare Media
2010 - 2020
Worked under the company's general manager to produce The Southern Idaho Home and Garden Show. I was in charge of all facets of the shows vendor recruitment and operations. I helped grow the event to record attendance and establish guidelines still used. I also helped create other events from scratch including the Spring Fair, Fall Home & Remodeling and Holiday Festival.
LMS: Canvas, Blackboard, Moodle
Social Media Marketing
State, Local and Federal Tax
Super fan of students!
Easily finds emergent strategies
Marketing and Sales
Driven and Spirited
Wide demographic appeal
Easily adapts as needed
Accolades and Accomplishments
2013 Featured on the cover of Specialty Retail magazine
2013-2016 Editorial Board, Specialty Retail Magazine
2014 Featured on the cover of Beyond the Pitch magazine
2015-2017 Alameda County Fair Board of Vendors
2018 Women in Business Award Nominee
2020 BSU Hometown Challenge Scholarship Winner
2019 DSA Scholarship Winner
2019 College of Southern Idaho Board of Directors Award Winner
Boise State University, Adjunct Instructor
I'm thrilled to be teaching in the new Resort & Hospitality Management Program for the College of Business and Economics!
College of Southern Idaho, Adjunct Instructor
2022 - present
I teach a variety of courses including Marketing Basics, Social & Electronic Marketing, Human Resource Management and Retailing for the Business Management and Entrepreneurship Program.
CSI Workforce Development & Training, Instructor
I have designed and taught many corporate workforce training classes both virtual and in-person. A short list includes: Discovering Your Strengths, Leading through Change, Job Crafting and High Performing Teams.
I'm a lifelong learner with a passion for education. I've intensely studied: Hospitality, Entrepreneurship, Accounting, Business Management, Diversity, Equity and Inclusion, Graphic Design and Marketing. I have the following degrees:
Idaho State University
Doctorate in Higher Education Leadership and Administration (in progress)
Master of Business Administration (Marketing emphasis)
Boise State University
Bachelors of Business Administration, Management
Hometown Challenge Scholarship Recipient
Certified Information Security Manager, CISM
Certified Information Technology Service Manager, ITSM
Crummer Graduate School of Business at Rollins College
Special Certification, Direct Selling Strategic Optimization
Direct Sale Association Scholarship Recipient
College of Southern Idaho
Associate of Applied Science, Entrepreneurship
ITC Certificate, Business Management/Entrepreneurship
BTC Certificate, Retail Management
Associate of Arts, Liberal Arts
Unique Work Experience
Traveled and worked extensively in all 50 States
Produced my own infomercial
Produced several of my own trade shows
Assisted in the production of large infomercials
Serve as a current Planning & Zoning Commissioner for Twin Falls
Idaho Nonprofit Center Member and Grant Recipient
Appeared with my own product on QVC
Traveled and worked in Canada and China
Familiar with the United States Patent and Trademark Office
Owns several trademarks
Started a NPO
Worked with Underwriters Laboratories to secure a UL listing
Designed human resource training manuals and videos
Navigated state tax and insurance compliance in all 50 US states and Canada
Created instructions, manuals, and packaging for a variety of items
Owned a coffee shop
Society for Human Resource Management Member
Direct Sale Association Member
BBB Member, A+ Rated for over 20 years